Behavioural Economics (SBUEK_196)
To provide students with knowledge of the principles and aspects of behavioural economics and their application in international business, especially in the spheres of social entrepreneurship.
Basic knowledge in economics.
Knowledge of the principles, aspects and application of behavioural economics in international business, especially in social entrepreneurship.
The student is able to identify the opportunity and potential of social entrepreneurship using the principles of behavioural economics.
The student is able to plan tactics for using behavioural economics principles in business development with positive social impact.
Study course planning
|Study programme||Study semester||Program level||Study course category||Lecturers||Schedule|
|International Business and Start-up Entrepreneurship, IBSE||4||Bachelor’s||Limited choice|