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Consumer Behaviour (SZF_224)
About Study Course
Department: Faculty of Social Sciences
ECTS:3
Course supervisor:Kristīne Blumfelde-Rutka
Study type:Full time
Course level:Bachelor
Target audience:Business Management; Management Science; Marketing and Advertising
Language:Latvian
Study course description Full description, Full time
Branch of science:Economics and Business
Objective
To develop in-depth understanding of the concept of consumer behavior, its influencing factors and aspects. The course introduces the basics of consumer behavior and theoretical approaches, while emphasizing the importance of sustainability in shaping consumption habits, business strategies, and market development.
Prerequisites
Microeconomics, Macroeconomics.
Learning outcomes
Knowledge
1.Explain the concept of consumer behavior and the main theoretical approaches.
Skills
1.Ability to analyse consumer behaviour trends and integrate them into the company’s marketing activities.
Competence
1.Make informed decisions based on data analysis and sustainability principles.
Study course planning
Planning period:Year 2026, Spring semester
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| International Marketing and Advertising | 4 | Bachelor | Limited choice |
