Kristīne Blumfelde-Rutka

Work experience

2018 - Present	Head of Bachelor study programme Riga Stradiņš University Bachelor study programme International Marketing and Advertising, Faculty of European Studies, Department of International Business and economics
2011 - Present	Lecturer Riga Stradiņš University Faculty of European Studies, Department of International Business and economics ▪ Study courses: International Marketing, International brand building and management, Consumer behavior, Methodology of economic research. ▪ Supervision of bachelor and master thesis.
2012 - 2017	Study process coordinator University of Latvia Faculty of Business, Management and Economics, Department of International Economics and Business Doctoral Studies in Management, Program Module Global Management and Leadership Study Process Coordination
2008 - 2010	Lecturer University of Latvia Faculty of Economics and Management, Department of International Economic Relations ▪ Study courses: International Marketing, Globalization and Integration Processes in the International Economy, International Economic Relations
2007 - 2009	Study process coordinatore University of Latvia Faculty of Economics and Management, Department of International Economic Relations
2002 - 2005	Office administrator/ secretary Pharmaceutical company AstraZeneca representative office in Latvia ▪ Record keeping and office daily work; ▪ Organization of international conferences; ▪ Support for marketing activities.
2000 - 2002	Administrative assistant University of Latvia, Pre-study training center Provision of record-keeping and daily work, work with course teachers and listeners.

Education and training

2002 - 2004

Master of Social Sciences in Management

University of Latvia, Faculty of Economics and Management

Specialist in Management Theory

1998 - 2002

Bachelor of Social Sciences in Management Science

University of Latvia, Faculty of Economics and Management

Marketing specialization

Achievements

Conferences

▪ K. Blumfelde-Rutka, K. Briņķe (2019.) The B2B image of recruitment companies in B2B segment, Riga Stradins University international interdisciplinary conference on social sciences «Places», April 2, 2019, Riga.

▪ K. Blumfelde-Rutka (2018). Analysis of consumer shopping habits in the Internet in Latvia, Riga Stradins University Scientific Conference, 22.-23. March, Riga.

▪ K. Blumfelde-Rutka, L. Lazdiņa (2017). Influence of Children on Purchase Decision Making Process in Dairy Consumption Segment in Latvia, Riga Stradins University Scientific Conference, 6.-7. April, Riga.

▪ K. Blumfelde-Rutka (2016). Specifics of Social Networking in the Marketing Process in Latvia, Riga Stradins University Scientific Conference, 17.-18. May, Riga.

▪ International Conference of ISWOV and Universities of Latvia (29.06.2014. - 02.07.2014., Riga), Member of the Organization Committee (International Society for the Study of Work and Organizational Values hosted by the University of Latvia);

References

▪ Zurich University of Applied Science Helene Eller (rekomendācijas vēstule);

▪ MTU Friedrichshafen GmbH (Vācija) Aaron Haussmann (rekomendācijas vēstule);

▪ Latvijas Universitātes, Biznesa, ekonomikas un vadības fakultātes viesprofesors Josef Neuert (josef.neuert@smbs.at);
▪ Latvijas Universitātes, Biznesa, ekonomikas un vadības fakultātes profesore B. Šavriņa;

Courses

Formulation and Evaluation of Study Results for Improvement of Study Programs RSU Pedagogical Improvement Center 27.09.2017. -29.11.2017.

Honours and awards

RSU Annual Lecturer Award in the Social Sciences Block 2016/2017. academic year

Research Activities

Consumer behavior; Purchase Decision Making Process; Changes in consumer patterns; Sustainable Business and Marketing; Brand as a factor of enterprise competitiveness.