
Kristīne Blumfelde-Rutka
Head of Study Programme, International Marketing and Advertising
Work experience
2018 - Present | Head of Bachelor study programmeRiga Stradiņš University Bachelor study programme International Marketing and Advertising, Faculty of European Studies, Department of International Business and economics |
2011 - Present | LecturerRiga Stradiņš University Faculty of European Studies, Department of International Business and economics ▪ Study courses: International Marketing, International brand building and management, Consumer behavior, Methodology of economic research. ▪ Supervision of bachelor and master thesis. |
2012 - 2017 | Study process coordinatorUniversity of Latvia Faculty of Business, Management and Economics, Department of International Economics and Business Doctoral Studies in Management, Program Module Global Management and Leadership Study Process Coordination |
2008 - 2010 | LecturerUniversity of Latvia Faculty of Economics and Management, Department of International Economic Relations ▪ Study courses: International Marketing, Globalization and Integration Processes in the International Economy, International Economic Relations |
2007 - 2009 | Study process coordinatoreUniversity of Latvia Faculty of Economics and Management, Department of International Economic Relations |
2002 - 2005 | Office administrator/ secretaryPharmaceutical company AstraZeneca representative office in Latvia ▪ Record keeping and office daily work; ▪ Organization of international conferences; ▪ Support for marketing activities. |
2000 - 2002 | Administrative assistantUniversity of Latvia, Pre-study training center Provision of record-keeping and daily work, work with course teachers and listeners. |
Education and training
2002 - 2004 | Master of Social Sciences in ManagementUniversity of Latvia, Faculty of Economics and Management Specialist in Management Theory |
1998 - 2002 | Bachelor of Social Sciences in Management ScienceUniversity of Latvia, Faculty of Economics and Management Marketing specialization |
Achievements
Conferences
▪ K. Blumfelde-Rutka, K. Briņķe (2019.) The B2B image of recruitment companies in B2B segment, Riga Stradins University international interdisciplinary conference on social sciences «Places», April 2, 2019, Riga.
▪ K. Blumfelde-Rutka (2018). Analysis of consumer shopping habits in the Internet in Latvia, Riga Stradins University Scientific Conference, 22.-23. March, Riga.
▪ K. Blumfelde-Rutka, L. Lazdiņa (2017). Influence of Children on Purchase Decision Making Process in Dairy Consumption Segment in Latvia, Riga Stradins University Scientific Conference, 6.-7. April, Riga.
▪ K. Blumfelde-Rutka (2016). Specifics of Social Networking in the Marketing Process in Latvia, Riga Stradins University Scientific Conference, 17.-18. May, Riga.
▪ International Conference of ISWOV and Universities of Latvia (29.06.2014. - 02.07.2014., Riga), Member of the Organization Committee (International Society for the Study of Work and Organizational Values hosted by the University of Latvia);
References
▪ Zurich University of Applied Science Helene Eller (rekomendācijas vēstule);
▪ MTU Friedrichshafen GmbH (Vācija) Aaron Haussmann (rekomendācijas vēstule);
▪ Latvijas Universitātes, Biznesa, ekonomikas un vadības fakultātes viesprofesors Josef Neuert (josef.neuert@smbs.at);
▪ Latvijas Universitātes, Biznesa, ekonomikas un vadības fakultātes profesore B. Šavriņa;
Courses
Formulation and Evaluation of Study Results for Improvement of Study Programs RSU Pedagogical Improvement Center 27.09.2017. -29.11.2017.
Honours and awards
RSU Annual Lecturer Award in the Social Sciences Block 2016/2017. academic year
Research Activities
Consumer behavior; Purchase Decision Making Process; Changes in consumer patterns; Sustainable Business and Marketing; Brand as a factor of enterprise competitiveness.
International Exchange
Staff mobility for training ERASMUS exchange in American University in Bulgaria 08.04.19.-11.04.19.
Publications
Abstracts
Blumfelde-Rutka, Kristīne. Impact of brand image on recruitment companies in B2B segment / K.Blumfelfe-Rutka, K.K.Briņķe // Rīga Stradiņš University International Interdisciplinary Conference on Social Sciences "Places" (Riga, Latvia, Apr.2, 2019) : Abstracts / Rīga Stradiņš University. - Rīga, 2019. - P.114.
Blumfelde-Rutka, Kristīne. Patērētāju iepirkšanās paradumi interneta vidē Latvijā / K.Blumfelde-Rutka // 2018.gada Zinātniskās konferences tēzes (Rīga, 2018.g. 22.-23.martā) / Rīgas Stradiņa universitāte. - Rīga, 2018. - 261.lpp.
Blumfelde-Rutka, Kristīne. Bērnu ietekme uz pirkuma lēmuma pieņemšanas procesu piena produktu patēriņa segmentā Latvijā / K.Blumfelde-Rutka, L.Lazdiņa // 2017.gada Zinātniskās konferences tēzes (Rīga, 2017.g. 6.-7.aprīlī) / Rīgas Stradiņa universitāte. - Rīga, 2017. - 305.lpp.
Blumfelde-Rutka, Kristīne. Sociālo tīklu izmantošanas specifika mārketinga procesā Latvijā / K.Blumfelde-Rutka // 2016.gada Zinātniskās konferences tēzes (Rīga, 2016.g. 17.-18.martā) / Rīgas Stradiņa universitāte. - Rīga, 2016. - 318.lpp.
Lectured study course
Consumer Behaviour
Development and Management of International Brands
Development and Presentation of the Master_s Thesis
Development of Bachelor’s Thesis and Defence
International Marketing
Introduction to Studies and Practical Entrepreneurship
Placement
Placement III
Research Methodology in Economics
Research Paper
Research Paper II
Supervised study course
Basics of the Organisation and Management of International Advertising
Consumer Behaviour
Development and Management of International Brands
Development of Advertisement Design
International Advertising Market and Development
International Business and Marketing
International Marketing
Management of Market Research
Marketing
Marketing planning
Placement
Research Paper II
Supervised study programme
Rīga Stradiņš University, Bachelor, Full-time studies, International Marketing and Advertising
Rīga Stradiņš University, Bachelor, Full-time studies, International Marketing and Advertising
Rīga Stradiņš University, Bachelor, Full-time studies, International Marketing and Advertising
Rīga Stradiņš University, Bachelor, Full-time studies, International Marketing and Advertising
Contacts

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