Digital Communication Methods and Channels (KF_070)
About Study Course
Objective
The proliferation of digital technologies has provided unprecedented opportunities for companies to reach, inform and engage target audiences. The aim of the course is to provide students with knowledge that must be taken into account when planning internal and external digital communication, how to define target audiences for digital communication and choose the most appropriate channels for addressing target audiences. The tasks of the course are to promote students' comprehensive understanding of digital communication target audiences, digital communication methods and channels. At the end of the course, students should be able to analyze various challenges of digital communication, showing the most appropriate solutions for them.
Prerequisites
General knowledge of digital communication.
Learning outcomes
After completing the study courses, the student will be familiar with the main digital communication channels and technologies, their role in ensuring effective communication. Students will know and be able to apply in practice the principles of media operation and methods of communication in different media platforms.
After completing the course, the student will be able to apply the acquired communication skills in a digital environment, as well as strengthen cooperation skills, the ability to adapt to changes and make decisions independently, as well as analytical skills.
After completing the course, the student will be able to evaluate information, prepare and direct communication messages in a digital communication environment; analyze the information and apply it according to the specifics of the specific situation.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Multimedia Communication, MKN | 3 | Bachelor’s | Required | ||
| Multimedia Communication, MK | 1 | Bachelor’s | Required | Lāsma Šķestere | |
| Public Relations, SA | 1 | Bachelor’s | Required | Lāsma Šķestere |
