Introduction to Influencer Marketing (KF_043)
About Study Course
Objective
Introduce students to the growing field of marketing and communication – influencer marketing: its core principles, theoretical base, and application in practice. At the end of the course, students should be able to develop in groups and defend influencer campaign to an imaginary client. Successful completion of the course will give students practical skills in influencer marketing and prepare for the labor market.
Prerequisites
Understanding of communication and/or media theories. Personal experience as social medial user, e.g. Instagram, YouTube or TikTok.
Learning outcomes
• Theoretical understanding of the modern influencer marketing and its driving forces;
• Structure of modern influencer campaign
• Strategies implemented in influencer marketing
• Tactical solutions employed in influencer marketing
• Ethical principles and code of conduct in influencer marketing
After completing the course, the student will have mastered the soft skills:
• work in a group;
• create a presentation for potential clients;
• work with potential clients.
After completing the course, the student will have acquired the hard skills:
• will be able to work with influencer search and analysis platforms;
• will be able to shortlist influencers for a potential campaign.
The student will be able to:
• Evaluate real-life influencer campaigns and identify best practices;
• Create small influencer campaigns from scratch;
• Understand client information about influencer campaigns.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Public Relations, SA | 3 | Bachelor’s | Limited choice |
