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About Study Course

Credit points / ECTS:2 / 3
Course supervisor:Ruta Siliņa
Study type:Full time
Course level:Bachelor
Target audience:Communication Science
Language:Latvian
Branch of science:Management

Objective

To develop students' understanding of the concept of marketing by looking at a set of activities, institutions and processes. To explore the role of marketing in the context of consumers, customers, partners and the public.

Prerequisites

Knowledge of basic economics.

Learning outcomes

Knowledge

Upon completion of the course students will have the necessary knowledge and understanding of the nature of marketing needed to increase the competitiveness of companies and organisations in market conditions. Students will understand basic marketing concepts, market research, product life cycle and consumer behaviour.

Skills

Assess the market situation and adapt the product to the market requirements. Use appropriate marketing and advertising techniques. Participate in project development, management and implementation.

Competence

Ability to use the acquired knowledge for market research, ability to plan appropriate marketing activities, ability to analyse marketing research and statistics.

Study course planning

Course planning not avalible right now.