Skip to main content

About Study Course

Credit points / ECTS:2 / 3
Course supervisor:Ilva Skulte
Study type:Part time, Full time
Course level:Bachelor
Target audience:Communication Science
Branch of science:Communication Sciences


To provide a summary overview of the most important mass communication problems and theoretical approaches to their explanation, as well as possibilities offered by them in interpretation of the most important matters of journalism and multimedia communication and in the analysis of public relations.


Introduction to communication theories.

Learning outcomes


Students can name and explain main theoretical approaches and topical matters in the field of mass communication, society and culture, and to build a foundation for the analysis within an independent research in the area of journalism, public relations or multimedia communication.


Students are ready:
• to identify and analyse processes and problems in different fields of mass communication and in different aspects – use, content of media organisations and systems, audiences and media, impact of media on society and culture;
• to create messages and analytical works for public communication, taking into account the specifics of mass audience and mass communication;
• to create a conceptual theoretical design for the Bachelor’s thesis.


Students are able to use their knowledge in the field of mass communication to develop independent research in journalism, public relations and multimedia communication in practice based on an accurately selected theoretical perspective with its conceptual and methodological apparatus.

Study course planning

Planning period:Year 2020, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Photography, FO5Bachelor’sRequiredAinārs Dimants, Ilva Skulte
Multimedia Communication, MK5Bachelor’sRequiredIlva Skulte, Ainārs Dimants
Public Relations, SA5Bachelor’sRequiredAinārs Dimants, Ilva Skulte
Journalism, ZR5Bachelor’sRequiredAinārs Dimants, Ilva Skulte
Planning period:Year 2021, Spring semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Photography, FON6Bachelor’sRequired
Multimedia Communication, MKN6Bachelor’sRequiredAinārs Dimants, Ilva Skulte