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About Study Course

Credit points / ECTS:2 / 3
Course supervisor:Sergejs Kruks, Sergejs Kruks
Study type:Full time
Course level:Bachelor
Target audience:Communication Science; Information and Communication Science
Language:English, Latvian
Branch of science:Communication Sciences; Communication Theory


To teach to apply the method of quantitative media content analysis; to develop students’ understanding of empirical analysis of journalism and public relations texts; to develop research project preparation and implementation skills, to formulate hypotheses and research questions, to develop data collection methodology, to encode media content, to process data in SPSS software, to interpret results, to present results in a report with information graphics.


Study course Introduction to Communication Theories.

Learning outcomes


Students understand the theory and methodology of quantitative content analysis.


Students are able to define research problem, formulate research questions, prepare research design, collect data, process it in SPSS software, interpret results, write a research report.


Students carry out quantitative analysis of media messages and interpret data.

Study course planning

Planning period:Year 2020, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Photography, FO3Bachelor’sLimited choiceSergejs Kruks, Normunds Kozlovs
Photography, FON5Bachelor’sLimited choiceSergejs Kruks
Multimedia Communication, MK3Bachelor’sRequiredSergejs Kruks, Diāna Kalniņa, Normunds Kozlovs
Multimedia Communication, MKN5Bachelor’sRequiredSergejs Kruks, Diāna Kalniņa
Public Relations, SA3Bachelor’sRequiredSergejs Kruks, Diāna Kalniņa, Normunds Kozlovs
Journalism, ZR3Bachelor’sRequiredSergejs Kruks, Diāna Kalniņa, Normunds Kozlovs