Media Economy and Management (KSK_158)
About Study Course
Objective
To provide understanding and the ability to critically evaluate theoretical approaches to media economy and media management and their manifestations in different media systems and media business segments. The course content offers an analysis of media business models and management models in interaction with the development of different types of media and evaluation of peculiarities of activity in the context of political and economic systems. The course includes solution models for current media economy situations and business dilemmas in operations of different media in Latvia and other EU countries.
Prerequisites
Course “Analysis of Communication Situations”.
Learning outcomes
• about uniqueness of media economy;
• about the dual media market;
• about the evaluation of media systems;
• about economy of different media segments;
• on media management theories.
• to find a solution in media economy and management situations;
• to evaluate media economy indicators;
• to create creative media products taking into account consequences of media economy and management.
• to analyse challenges in media economy;
• to conceive and create research in media economy and management.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Communication and Media Studies, KMM | 2 | Master’s | Limited choice |
