Sports Business and Innovation: Leadership Strategies in the Digital Age (LSPA_627)
About Study Course
Objective
Develop students’ theoretical knowledge and practical competences in the management of sports business and innovation in the digital age by developing the ability to analyse, plan and implement effective strategies of sports organisations using financial, economic, marketing and business intelligence tools, as well as innovation and technology solutions. The course prepares students to critically evaluate the development dynamics of the sports sector, apply digital technologies in strategic management and promote an innovative approach to sustainable development of sports entrepreneurship.
Prerequisites
Ethical knowledge is required.
Learning outcomes
1.In-depth knowledge of the principles of sports business and innovation management in the digital age is learnt, covering aspects of strategic management, finance, economics, marketing and digital transformation of sports organisations. Understanding of the use of business intelligence tools and innovation platforms in the development of sports entrepreneurship and industry dynamics in a global environment has been gained.
1.Able to analyse the business environment of sport and identify key management challenges; planning and implementing strategies for the development of sports organisations; use financial and economic instruments to ensure effective governance; use digital and data analysis tools to implement marketing and communication strategies; develop sports innovation and start-up ideas by understanding the process of MVP building and the innovation ecosystem.
1.Able to independently analyse and evaluate the financial and strategic activities of sports organisations, make informed decisions based on data and business intelligence tools. Is able to plan and implement sporting events taking into account economic, social and environmental impacts. Able to develop and implement marketing and innovation strategies, develop sports start-ups’ ideas to MVP level, as well as attract partners and funding for sports business development.
