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Strategic Branding (DN_133)
About Study Course
Department: Department of Doctoral Studies
ECTS:3
Course supervisor:Tatjana Muravska
Study type:Full time
Course level:Doctor
Target audience:Management Science
Language:Latvian
Study course description Full description, Full time
Branch of science:Economics and Business; Marketing
Objective
To provide knowledge of the nature and specificity of branding in international business environment, brand maintenance and elements of brand communication.
Prerequisites
Business management, marketing, international marketing
Learning outcomes
Knowledge
1.Will have acquired knowledge of the nature and specificity of branding in international business environment.
Skills
1.Will be able to create brands and to manage them in international business environment.
Competence
1.Will have gained the necessary knowledge and practical skills in brand management in international business environment.
