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About Study Course

Credit points / ECTS:2 / 3
Course supervisor:Anželika Zorina
Study type:Full time
Course level:Master's
Target audience:Business Management; Marketing and Advertising; Management Science
Language:English, Latvian
Branch of science:Economics

Objective

To provide knowledge of the essence of sustainable international marketing, to justify its necessity in today’s international business, to demonstrate the specifics of international marketing environment, to teach how to analyse practical situations in the development and implementation of an international marketing strategy.

Prerequisites

Knowledge of the basic principles of management science, marketing, and peculiarities of intercultural business relationships.

Learning outcomes

Knowledge

After the completion of the course, students acquire knowledge and develop an understanding of the necessity and essence of sustainable international marketing, its environment, and methods of implementation in today’s international competitive environment.

Skills

Students will be able to apply the theoretical knowledge acquired in practice: to study the international marketing environment, to use segmentation and positioning, to develop a strategy for entering foreign markets. Ability to apply marketing tools to achieve marketing goals.

Competence

After the completion of the course, students will be able to apply a systematic approach to dealing with marketing issues, to orientate themselves in today’s complex international business and international marketing environment, and to suggest appropriate analysis and tools to support marketing decision making in the context of sustainable international marketing.

Study course planning

Planning period:Year 2021, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
International Business and Law, SBTM1Master’sRequiredAnželika Zorina
International Business and Law, SBTMe1Master’sRequiredAnželika Zorina
Management of International Marketing and Business, SMBVM1Master’sRequiredAnželika Zorina
Management of International Marketing and Business, SMBVMe1Master’sRequiredAnželika Zorina