Theoretical Models of Communication (KSK_127)
About Study Course
Objective
To provide an overview of the most important communication models and theories, as well as possibilities offered by them in interpretation and analysis of the most important problems of journalism, public relations and communication
Prerequisites
Courses “Analysis of Communication Situations”, “Media Theories”
Learning outcomes
Students know and can name and characterise main theoretical directions and schools, as well as models for explanation of communication processes, as well as know main variables in different conceptual models of communication.
After a successful mastering of the study course students will be ready:
• to characterise in a systemic and abstract way communication processes and main actors involved;
• to critically and analytically evaluate communication practice problems within the scope of a certain theoretical paradigm;
• to form the theoretical basis for Master’s thesis.
Students are able to chose and use the most relevant theoretical approach and model for their research and analysis of media and communication
