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Topical Issues in Marketing Management (DN_132)
About Study Course
Department: Department of Doctoral Studies
ECTS:6
Course supervisor:Jeļena Šalkovska
Study type:Part-Time, Full time
Course level:Doctor
Target audience:Business Management
Language:Latvian
Study course description Full description, Part-Time, Full time
Branch of science:Economics and Business; Marketing
Objective
To provide knowledge of contemporary issues in marketing management, as well as adjust management of marketing process to the rapid changes in modern marketing environment, and to extend this knowledge during practical classes.
Prerequisites
Marketing, International marketing.
Learning outcomes
Knowledge
1.Students will acquire and extend new information and knowledge of topical issues in marketing management.
Skills
1.Will be able to conduct marketing management in the rapidly changing marketing environment.
Competence
1.Will have gained the insight and expertise in contemporary issues in marketing management.
