RSU Researchers Develop Value Proposition Skills at “Research Breakfast”
Photo: RSU
On 1 April, a practical seminar titled Research Breakfast: From Lab to Value took place at Rīga Stradiņš University, aiming to strengthen researchers’ ability to transform their scientific results into clear, structured, and compelling value propositions.
The event brought together scientists and interested participants from various fields, who, together with experienced mentor Voldemārs Brēdiķis, explored in depth how to define the significance of their research beyond the academic environment, addressing funders, collaboration partners, and end users.
From science to innovation mindset
At the core of the seminar was the fundamental distinction between scientific and innovation perspectives. While in academia value is traditionally measured through publications, citations, and methodological rigor, in the innovation ecosystem the decisive factors are the problem a solution addresses, who needs it, and what its practical impact is.
During the seminar, the mentor explained how to successfully shift from the mindset of “What do I research?” to “Why does it matter?”.
Developing a value proposition
Participants were introduced to the principles of building a value proposition, with particular attention paid to distinguishing between a technology’s functionality, the benefits it provides to users, and the real “pain points” it addresses. The importance of clearly defining the problem was also emphasized, including assessing its frequency, severity, and the lack of adequate existing solutions, as well as the ability to substantiate its scale with concrete data and examples.
Practical workshop and pitching ideas
In the practical workshop session, participants worked on formulating the value of their own projects and developing a concise idea presentation, or elevator pitch. Particular attention was given to different target audiences, including users, decision-makers, and payers, highlighting that each group requires a distinct message.
Participation of Shadow Day students
As the event took place on Shadow Day, the seminar also saw active participation from students who accompanied industry professionals. They not only observed the process but also engaged in discussions, contributed to value creation, and presented their own ideas, demonstrating strong interest and an understanding of innovation principles.
Step towards future projects
The seminar served as an important preparatory step for further research and innovation development, particularly in anticipation of the upcoming BioPhoT research and innovation project call, where clearly defined socio-economic impact and a well-founded value proposition play a significant role.
The project Biomedical and Photonics Research Platform for the Creation of Innovative Products (BioPhoT) is implemented in the state research program Innovation Fund – long-term research program. Platform number: IVPP-EM-Inovācija-2024/1-0002.
