Media System, Media Audience and Communication Effects (KSK_228)
About Study Course
Objective
Develop graduate students’ understanding of the main impact factors of public communication at the level of the media system, media organisations, individual (information sources: experts, decision makers, campaigners), by extending knowledge of the conditions for implementing health communication strategies within the context of the EU and Latvia.
Prerequisites
The course “Communication Theories, Principles and Ethics” mastered.
Learning outcomes
• Of the media system models and their evaluation criteria.
• Of interaction between the media system and health communication.
• Of the types of media audiences, media usage and audience behaviour.
• Of media effects on health communication.
• Of the role of social media audience in health communication.
• Of health journalism.
• Recognise media-based approaches to implement health communication strategies.
• Apply approaches of media audience and use them in health communication.
• Apply knowledge of the use of social media in health communication.
• Analyse media effects in health communication.
• Understand professional approaches in health journalism.
• Implement health communication by understanding regularities of media activities and the audience.
• Evaluate, prepare and use research on the audience of health communication messages.
• Use the audience research in health communication.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Health Communication, VKM | 2 | Master’s | Required |
