Lindex Supports Breast Cancer Research at RSU
For many years, the international fashion chain Lindex has been involved in the Pink Ribbon campaign, where the company's customers and employees have the opportunity to support breast cancer research. Lindex Latvia's partner in breast cancer research is the Rīga Stradiņš University (RSU) Institute of Oncology, which has more than 20 years of experience in genetically inherited breast cancer research.
By creating a special collection for mothers and children, Lindex will donate 10% of the collection’s sales revenue in October to breast cancer research. Additionally, throughout October customers will be able to round up their purchase amount in Lindex stores and purchase pink ribbons.
Cancer is inherited in at least 7% of cases. Genetic examinations could help identify women at high risk for breast cancer in time. This would significantly improve the diagnosis of inherited breast and ovarian cancer in Latvia, which would in turn lead to better treatment results.
‘We have supported the Pink Ribbon campaign for almost 20 years and it is still very important for us and our customers. Lindex focuses on women, and every invested cent plays important role in further research,’ says Susanne Ehnbåge, Lindex CEO.
During the Pink Ribbon month, Lindex pays special attention to disseminating knowledge about the importance of regular breast examinations. A guide with instructions on how to perform a self-examination is available on: lindex.com
Lindex has been involved in the Pink Ribbon campaign since it began in 2003 and has raised €16 million for breast cancer research together with its customers in all markets where Lindex operates.