Skip to main content

Work experience

2018 - Present

Head of Bachelor study programme

Riga Stradiņš University

Bachelor study programme International Marketing and Advertising, Faculty of European Studies, Department of International Business and economics

2011 - Present

Lecturer

Riga Stradiņš University

Faculty of European Studies, Department of International Business and economics

▪ Study courses:

International Marketing,

International brand building and management,

Consumer behavior,

Methodology of economic research.

▪ Supervision of bachelor and master thesis.

2012 - 2017

Study process coordinator

University of Latvia

Faculty of Business, Management and Economics, Department of International Economics and Business

Doctoral Studies in Management, Program Module Global Management and Leadership Study Process Coordination

2008 - 2010

Lecturer

University of Latvia

Faculty of Economics and Management, Department of International Economic Relations

▪ Study courses: International Marketing, Globalization and Integration Processes in the International Economy, International Economic Relations

2007 - 2009

Study process coordinatore

University of Latvia

Faculty of Economics and Management, Department of International Economic Relations

2002 - 2005

Office administrator/ secretary

Pharmaceutical company AstraZeneca representative office in Latvia

▪ Record keeping and office daily work;

▪ Organization of international conferences;

▪ Support for marketing activities.

2000 - 2002

Administrative assistant

University of Latvia, Pre-study training center

Provision of record-keeping and daily work, work with course teachers and listeners.

Education and training

2002 - 2004

Master of Social Sciences in Management

University of Latvia, Faculty of Economics and Management

Specialist in Management Theory

1998 - 2002

Bachelor of Social Sciences in Management Science

University of Latvia, Faculty of Economics and Management

Marketing specialization

Achievements

Conferences

▪ K. Blumfelde-Rutka, K. Briņķe (2019.) The B2B image of recruitment companies in B2B segment, Riga Stradins University international interdisciplinary conference on social sciences «Places», April 2, 2019, Riga.

▪ K. Blumfelde-Rutka (2018). Analysis of consumer shopping habits in the Internet in Latvia, Riga Stradins University Scientific Conference, 22.-23. March, Riga.

▪ K. Blumfelde-Rutka, L. Lazdiņa (2017). Influence of Children on Purchase Decision Making Process in Dairy Consumption Segment in Latvia, Riga Stradins University Scientific Conference, 6.-7. April, Riga.

▪ K. Blumfelde-Rutka (2016). Specifics of Social Networking in the Marketing Process in Latvia, Riga Stradins University Scientific Conference, 17.-18. May, Riga.

▪ International Conference of ISWOV and Universities of Latvia (29.06.2014. - 02.07.2014., Riga), Member of the Organization Committee (International Society for the Study of Work and Organizational Values ​​hosted by the University of Latvia);

References

▪ Zurich University of Applied Science Helene Eller (rekomendācijas vēstule);

▪ MTU Friedrichshafen GmbH (Vācija) Aaron Haussmann (rekomendācijas vēstule);

▪ Latvijas Universitātes, Biznesa, ekonomikas un vadības fakultātes viesprofesors Josef Neuert (josef.neuert@smbs.at);
▪ Latvijas Universitātes, Biznesa, ekonomikas un vadības fakultātes profesore B. Šavriņa;

Courses

Formulation and Evaluation of Study Results for Improvement of Study Programs RSU Pedagogical Improvement Center 27.09.2017. -29.11.2017.

Honours and awards

RSU Annual Lecturer Award in the Social Sciences Block 2016/2017. academic year

Research Activities

Consumer behavior; Purchase Decision Making Process; Changes in consumer patterns; Sustainable Business and Marketing; Brand as a factor of enterprise competitiveness.

International Exchange

Staff mobility for training ERASMUS exchange in American University in Bulgaria 08.04.19.-11.04.19.

Publications

Abstracts​​

Blumfelde-Rutka, Kristīne. Impact of brand image on recruitment companies in B2B segment / K.Blumfelfe-Rutka, K.K.Briņķe // Rīga Stradiņš University International Interdisciplinary Conference on Social Sciences "Places" (Riga, Latvia, Apr.2, 2019) : Abstracts / Rīga Stradiņš University. - Rīga, 2019. - P.114.

Blumfelde-Rutka, Kristīne. Patērētāju iepirkšanās paradumi interneta vidē Latvijā / K.Blumfelde-Rutka // 2018.gada Zinātniskās konferences tēzes (Rīga, 2018.g. 22.-23.martā) / Rīgas Stradiņa universitāte. - Rīga, 2018. - 261.lpp.

Blumfelde-Rutka, Kristīne. Bērnu ietekme uz pirkuma lēmuma pieņemšanas procesu piena produktu patēriņa segmentā Latvijā / K.Blumfelde-Rutka, L.Lazdiņa // 2017.gada Zinātniskās konferences tēzes (Rīga, 2017.g. 6.-7.aprīlī) / Rīgas Stradiņa universitāte. - Rīga, 2017. - 305.lpp.

Blumfelde-Rutka, Kristīne. Sociālo tīklu izmantošanas specifika mārketinga procesā Latvijā / K.Blumfelde-Rutka // 2016.gada Zinātniskās konferences tēzes (Rīga, 2016.g. 17.-18.martā) / Rīgas Stradiņa universitāte. - Rīga, 2016. - 318.lpp.

Lectured study course

Consumer Behaviour

Development and Management of International Brands

Development and Presentation of the Master_s Thesis

Development of Bachelor’s Thesis and Defence

International Marketing

Introduction to Studies and Practical Entrepreneurship

Placement

Placement III

Research Methodology in Economics

Research Paper

Research Paper II

Supervised study course

Basics of the Organisation and Management of International Advertising

Consumer Behaviour

Development and Management of International Brands

Development of Advertisement Design

International Advertising Market and Development

International Business and Marketing

International Marketing

Management of Market Research

Marketing

Marketing planning

Placement

Research Paper II

Supervised study programme

Rīga Stradiņš University, Bachelor, Full-time studies, International Marketing and Advertising

Rīga Stradiņš University, Bachelor, Full-time studies, International Marketing and Advertising

Rīga Stradiņš University, Bachelor, Full-time studies, International Marketing and Advertising

Rīga Stradiņš University, Bachelor, Full-time studies, International Marketing and Advertising

Contacts

Colleagues

Mārtiņš Daugulis
Head of Study Programme, Academic Staff
Sandra Alksne
Clerk, Clerk
Ilze Speķe
Secretary
Liene Štoka
Secretary