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Public Relations Text Writing
Study Course Description
Course Description Statuss:Approved
Course Description Version:5.00
Study Course Accepted:02.02.2024 12:26:22
| Study Course Information | |||||||||
| Course Code: | KSK_265 | LQF level: | Level 6 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Communication Sciences | Target Audience: | Communication Science | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Ruta Siliņa | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 6 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 12 | ||||
| Classes (count) | 6 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 12 | ||||
| Total Contact Hours | 24 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Knowledge of media language is required. | ||||||||
| Objective: | To shape understanding of students about written materials in public relations and their specifics, to develop the public relations writing skill to enable the student to practically prepare written materials meeting media and publicity requirements. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Introduction. Importance of writing in PR. Writer’s responsibility, professionalism, ethics. Importance of using correct language in PR work. Obtaining basic information and its importance. | Lectures | 1.00 | auditorium | |||||
| 2 | Press releases – writing and distribution. Cover letter in an e-mail. Importance of headings and subheadings. | Lectures | 2.00 | auditorium | |||||
| 3 | Choice of vocabulary in PR texts. Observation of spelling requirements. | Lectures | 1.00 | auditorium | |||||
| 4 | Paid publicity and peculiarities of writing: Advertising articles. Advertising language. Emotional expressivity in advertising. Emotional expressivity tools in language and different (products, politicians) advertisements. | Lectures | 1.00 | auditorium | |||||
| 5 | Websites and social media. Tweets. | Lectures | 1.00 | auditorium | |||||
| 6 | Seminars | Classes | 6.00 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | Homework, case analysis, examination. Please see course description (in Word) in e-studies with a detailed description of tasks. | ||||||||
| Assessment Criteria: | In accordance with the RSU Regulations, criteria set in the task, ability to use theory. | ||||||||
| Final Examination (Full-Time): | Exam (Written) | ||||||||
| Final Examination (Part-Time): | |||||||||
| Learning Outcomes | |||||||||
| Knowledge: | On types and specifics of public relations written materials. | ||||||||
| Skills: | To prepare reader-friendly, logical and concise public relations written materials, in particular press releases, notices, descriptions and other most commonly used materials. | ||||||||
| Competencies: | To prepare texts particular for public relations field (press release, articles, descriptions, announcements, etc.). | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Marsh C., Guth D.W., et al. Strategic Writing: Multimedia Writing for Public Relations, Advertising and More/ 4th ed. _Routledge, 2017 | ||||||||
| 2 | Newsom D., Haynes J. Public Relations Writing: Strategies & Structures / 11th ed. - Cengage Learning, 2016 | ||||||||
| 3 | Newsom, D., Haynes, J. Public relations writing: form and style 10th edition / D.Newsom, J.Haynes – USA: Thomson Wadsworth, 2014 | ||||||||
| 4 | Newsom D., Haynes J. Public Relations Writing: Form & Style / 9th ed. – Australia, Brazil etc.: Wadsworth CRENGAGE Learning, 2010 | ||||||||
| 5 | Smith, R. D. Becoming a public relations writer. A writing process workbook for the profession. 4th edition / R.D. Smith – USA: Lawrence Erlbaum Associates, 2012 | ||||||||
| 6 | Liepa D. Latvijas preses valoda. Zin. red. Ina Druviete. - Rīga: LU Latviešu valodas institūts, 2011, 296 lpp. | ||||||||
| 7 | Bivins T.H. Public Relations Writing: The Essentials of Style and Format / 7th ed. – McGraw-Hill Higher Education, 2011 | ||||||||
| Additional Reading | |||||||||
| 1 | Dimants A., Russ-Mols S. Žurnālistika / Mācību un rokasgrāmata. – Rīga: Turība, 2009 | ||||||||
| 2 | Liepa D. Latviešu (paš)raksturojums presē : sociolingvistiskais aspekts / Dite Liepa. - Literatūra un avoti : 240.-242.lpp. - Kopsav. angļu val.: Latvian self-assessment in printed media : the sociolinguistics aspect, 242.lpp. // Vārds un tā pētīšanas aspekti. - [Nr.]15, 2.[sēj.]: Valoda un vide. Terminoloģija. Tulkošanas jautājumi (2011), 232.-242.lpp. | ||||||||
| 3 | Spolskis B. Valodas pārvaldība. – Rīga : Latviešu valodas aģentūra, 2012 | ||||||||
| Other Information Sources | |||||||||
| 1 | Jaunākie zinātniskie raksti, kas pieejami RSU Bibliotēkas abonētajās zinātnisko rakstu datubāzēs (piemēram, EBSCO, SAGE Publications, Science Direct, Scopus u.c.). | ||||||||
