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Student Media IV
Study Course Description
Course Description Statuss:Approved
Course Description Version:5.00
Study Course Accepted:02.02.2024 12:26:04
| Study Course Information | |||||||||
| Course Code: | KSK_272 | LQF level: | Level 6 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Communication Sciences; Communication Theory | Target Audience: | Information and Communication Science | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Marta Herca | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 2 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 4 | ||||
| Classes (count) | 6 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 12 | ||||
| Total Contact Hours | 16 | ||||||||
| Part-Time - Semester No.1 | |||||||||
| Lectures (count) | 2 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 4 | ||||
| Classes (count) | 2 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 4 | ||||
| Total Contact Hours | 8 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | The course “Introduction to the Studies and Speciality” has been mastered. | ||||||||
| Objective: | During the course, public relations students have the task of researching and evaluating the performance of the Student Media "Skaļāk" page and social network accounts, conducting a student survey on usage habits and finding out content preferences, researching other media campaigns; based on the obtained data and knowledge, create a social network campaign to attract new users and increase the quality of user sessions. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Student Media PR. Each group chooses its task - creation or development of a product, creation of social media stories, development of specific content sections, audience research, search for new audiences, etc. | Lectures | 1.00 | auditorium | |||||
| Classes | 1.00 | auditorium | |||||||
| 2 | Research that helps define the group's goals and objectives | Lectures | 1.00 | auditorium | |||||
| 3 | The group presents its plan for this semester - what, how, why will you do it, what is the desired result and how will you evaluate yourself? | Classes | 1.00 | auditorium | |||||
| 4 | Progress Report I | Classes | 1.00 | auditorium | |||||
| 5 | Progress Report II | Classes | 1.00 | computer room | |||||
| 6 | Progress Report III | Classes | 1.00 | auditorium | |||||
| 7 | Final report | Classes | 1.00 | auditorium | |||||
| Topic Layout (Part-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Student Media PR. Each group chooses its task - creation or development of a product, creation of social media stories, development of specific content sections, audience research, search for new audiences, etc. | Lectures | 1.00 | auditorium | |||||
| 2 | Research that helps define the group's goals and objectives | Lectures | 1.00 | auditorium | |||||
| 3 | The group presents its plan for this semester - what, how, why will you do it, what is the desired result and how will you evaluate yourself? | Classes | 0.25 | auditorium | |||||
| 4 | Progress Report I | Classes | 0.50 | auditorium | |||||
| 5 | Progress Report II | Classes | 0.25 | computer room | |||||
| 6 | Progress Report III | Classes | 0.50 | auditorium | |||||
| 7 | Final report | Classes | 0.50 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | During the course, students independently develop a plan for a public relations event with specific needs. | ||||||||
| Assessment Criteria: | Workshop and small assignments during the week (30%); a publication (70%). | ||||||||
| Final Examination (Full-Time): | Exam (Written) | ||||||||
| Final Examination (Part-Time): | Exam (Written) | ||||||||
| Learning Outcomes | |||||||||
| Knowledge: | After completing the course, the student will know the specifics of the work of the public relations department of the Internet media. | ||||||||
| Skills: | Ability to plan and organize public relations activities for a specific product or for the media. | ||||||||
| Competencies: | Ability to deconstruct and analyze public relations activities in a proffesional way. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Social Media: A Critical Introduction. Christian Fuchs. 2014. | ||||||||
| 2 | The Tipping Point: How Little Things Can Make a Big Difference. Malcolm Gladwell. 2002. | ||||||||
| 3 | The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. Shoshana Zuvboff. 2019. | ||||||||
| 4 | Made to Stick. Chip Heath, Dan Heath. 2007. | ||||||||
| Other Information Sources | |||||||||
| 1 | Journalism, media, and technology trends and predictions 2021. Nic Newman. University of Oxford, Reuters Institute. 2021. | ||||||||
| 2 | The Top 15 Public Relations Insights of 2020. Olivia Kresic. 2021 | ||||||||
| 3 | Digital News Report. Reuters Institute - Nic Newman with Richard Fletcher, Anne Schulz, Simge Andı, and Rasmus Kleis Nielsen. 2021. | ||||||||
| 4 | State of Mobile 2021. App Annie. 2021. | ||||||||
| 5 | Videolekciju sērija: Social media for journalists (Tamara Baluja, Toronto universitāte, CBC Canada producente) | ||||||||
