.
Social Communication
Study Course Description
Course Description Statuss:Approved
Course Description Version:2.00
Study Course Accepted:03.01.2023 16:10:17
| Study Course Information | |||||||||
| Course Code: | LUSDK_111 | LQF level: | Level 6 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Communication Sciences; Communication Theory | Target Audience: | Medical Services | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Ārija Baltiņa | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Department of Welfare and Social Work | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Riga, 26a Anniņmuižas boulevard, socdk rsu[pnkts]lv, +371 67061575 | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 4 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 8 | ||||
| Classes (count) | 12 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 24 | ||||
| Total Contact Hours | 32 | ||||||||
| Part-Time - Semester No.1 | |||||||||
| Lectures (count) | 4 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 8 | ||||
| Classes (count) | 12 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 24 | ||||
| Total Contact Hours | 32 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | None | ||||||||
| Objective: | To provide an understanding of the social communication role and importance in the global social space as well as practical and theoretical analysis of the different social communication models in Latvia. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Introduction to communication theories | Lectures | 1.00 | auditorium | |||||
| 2 | Principles of social communication and goal-making. | Lectures | 1.00 | auditorium | |||||
| 3 | Organizational principle of social communication. | Lectures | 0.50 | auditorium | |||||
| 4 | Organizational principle of social communication. | Classes | 4.00 | auditorium | |||||
| 5 | Methods and technologies used in a social communication. | Lectures | 0.50 | auditorium | |||||
| 6 | Methods and technologies used in a social communication. | Classes | 4.00 | auditorium | |||||
| 7 | Social communication skills with different audiences. | Lectures | 0.50 | auditorium | |||||
| 8 | Social communication skills with different audiences. | Classes | 4.00 | auditorium | |||||
| 9 | The ethical principles of social communication process. | Lectures | 0.50 | auditorium | |||||
| Topic Layout (Part-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Introduction to communication theories | Lectures | 1.00 | auditorium | |||||
| 2 | Principles of social communication and goal-making. | Lectures | 1.00 | auditorium | |||||
| 3 | Organizational principle of social communication. | Lectures | 0.50 | auditorium | |||||
| 4 | Organizational principle of social communication. | Classes | 4.00 | auditorium | |||||
| 5 | Methods and technologies used in a social communication. | Lectures | 0.50 | auditorium | |||||
| 6 | Methods and technologies used in a social communication. | Classes | 4.00 | auditorium | |||||
| 7 | Social communication skills with different audiences. | Lectures | 0.50 | auditorium | |||||
| 8 | Social communication skills with different audiences. | Classes | 4.00 | auditorium | |||||
| 9 | The ethical principles of social communication process. | Lectures | 0.50 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | independent work, project development of a social campaign | ||||||||
| Assessment Criteria: | Project drafting of a social campaign; independent works; exam. | ||||||||
| Final Examination (Full-Time): | Exam | ||||||||
| Final Examination (Part-Time): | Exam | ||||||||
| Learning Outcomes | |||||||||
| Knowledge: | Students have knowledge of communication theories, social communication purposes, modeling, organizational and ethical principles. Have knowledge of methods and technologies to be used social communication. | ||||||||
| Skills: | Students are able to work in a team or group, to assess the results of their work, motivate different groups of society to build social campaigns and forums using a variety of technologies. Students have the ability to develop and criticize new ideas, to listen, watch and read with a creative attitude, and be able to creatively structure their work. | ||||||||
| Competencies: | Students will be able to manage a team or working group, analyze, systematize and integrate the information obtained, capable of creative and innovative change to push the idea to develop it, as well as to build and maintain a positive atmosphere in the group. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Katlips Skots M., Sabiedriskās attiecības – Avots, 2002. (akceptējams izdevums) | ||||||||
| 2 | Herbsts Dīters, Sabiedriskās attiecības - Rīga: Zvaigzne ABC, 2006. (akceptējams izdevums) | ||||||||
| 3 | Filipss Deivids, Jangs Filips, Sabiedriskās attiecības tiešsaistē – Rīga: Lietišķās informācijas dienests, 2010. (akceptējams izdevums) | ||||||||
| 4 | Olivera Sandra, Sabiedrisko attiecību stratēģija - Rīga: Lietišķās informācijas dienests, 2009. (akceptējams izdevums) | ||||||||
| 5 | Inta Brikše, Komunikācija. Mēdiji – LU Akadēmiskais apgāds, 2016. | ||||||||
| 6 | Skaidrīte Lasmane, Komunikācijas ētika – LU Akadēmiskais apgāds 2012. | ||||||||
| Additional Reading | |||||||||
| 1 | Gregorija Anne (red). Sabiedriskās attiecības praksē, Rīga: Lietišķās informācijas dienests 2007. | ||||||||
| 2 | Blythe Jim 100 Great PR Ideas: From leading companies around the world, England: Marshall Cavendish Book, 2009. | ||||||||
| 3 | Grīns Endijs, Radošas sabiedriskās attiecības, Rīga: Lietišķās informācijas dienests, 2008. | ||||||||
