.
Business Model Design
Study Course Description
Course Description Statuss:Approved
Course Description Version:8.00
Study Course Accepted:02.02.2024 12:29:25
| Study Course Information | |||||||||
| Course Code: | SBUEK_121 | LQF level: | Level 6 | ||||||
| Credit Points: | 3.00 | ECTS: | 4.50 | ||||||
| Branch of Science: | Management | Target Audience: | Business Management | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Kristaps Zaļais | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 7 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 14 | ||||
| Classes (count) | 7 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 14 | ||||
| Total Contact Hours | 28 | ||||||||
| Part-Time - Semester No.1 | |||||||||
| Lectures (count) | 5 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 10 | ||||
| Classes (count) | 6 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 12 | ||||
| Total Contact Hours | 22 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Introduction to entrepreneurship, English language. | ||||||||
| Objective: | The aim of the study course is to transfer knowledge and practical skills in order to analyse existing business models and to create new ones, based on conceptions of Osterwalder and Pigneur “Business Model Generation”. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Introduction into business model concept. Differences from the business plan. | Lectures | 2.00 | auditorium | |||||
| 2 | Business model creation and business canvas (Osterwalder & Pigneur). | Lectures | 2.00 | auditorium | |||||
| 3 | Generation of ideas, team formation for practical tasks of the course. | Lectures | 1.00 | auditorium | |||||
| 4 | Product/ market fit analysis. | Lectures | 2.00 | auditorium | |||||
| 5 | Lean Startups guidelines (Ries, Moore, and Blank). | Classes | 2.00 | auditorium | |||||
| 6 | Guidelines for Minimum Viable Product (MVP) and testing Build-Measure-Learn. | Classes | 2.00 | auditorium | |||||
| 7 | Business model comparison – B2B, B2C and B2B2C. | Classes | 2.00 | auditorium | |||||
| 8 | Case study – evaluating the business model of a start-up. | Classes | 1.00 | auditorium | |||||
| Topic Layout (Part-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Introduction into business model concept. Differences from the business plan. | Lectures | 2.00 | auditorium | |||||
| 2 | Business model creation and business canvas (Osterwalder & Pigneur). | Lectures | 1.00 | auditorium | |||||
| 3 | Generation of ideas, team formation for practical tasks of the course. | Lectures | 1.00 | auditorium | |||||
| 4 | Product/ market fit analysis. | Lectures | 1.00 | auditorium | |||||
| 5 | Lean Startups guidelines (Ries, Moore, and Blank). | Classes | 1.00 | auditorium | |||||
| 6 | Guidelines for Minimum Viable Product (MVP) and testing Build-Measure-Learn. | Classes | 2.00 | auditorium | |||||
| 7 | Business model comparison – B2B, B2C and B2B2C. | Classes | 2.00 | auditorium | |||||
| 8 | Case study – evaluating the business model of a start-up. | Classes | 1.00 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | Implementation of the business plan for the training company and presentation of the results thereof. | ||||||||
| Assessment Criteria: | Accumulated grade and exam. Percentage of the accumulated grade consists of: attendance of classes (10%); activity in seminars (30%); homework (10%); individual work (20%) and exam (30%). | ||||||||
| Final Examination (Full-Time): | Exam (Written) | ||||||||
| Final Examination (Part-Time): | Exam (Written) | ||||||||
| Learning Outcomes | |||||||||
| Knowledge: | Students have learned about the differences between a Business Model and a Business Plan. Students have learned about the Lean Start up guidelines. Students have acquired knowledge of business model cost and revenue calculations. | ||||||||
| Skills: | Acquired skills to commercialise business ideas and get seed funding for them. | ||||||||
| Competencies: | Ability to raise funding for starting a business. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Steve Blank, The Four Steps to the Epiphany: Successful Strategies for Products that Win, 2004. | ||||||||
| 2 | Steve Blank, The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company, 2012. | ||||||||
| 3 | HBR’s 10 must reads on entrepreneurship and startups. | ||||||||
| 4 | Startup Stories : Lessons Learned from a Startup’s Launch, Grind, and Growth / Jordan Raynor. | ||||||||
| Additional Reading | |||||||||
| 1 | Ash Maurya, Running Lean: Iterate from a plan to a plan that works, O’Reily, 2012. | ||||||||
| Other Information Sources | |||||||||
| 1 | https://www.launchpadcentral.com/ | ||||||||
