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Studiju programma
Ārija Baltiņa

Study Course Description

Course Description Statuss:Approved
Course Description Version:1.00
Study Course Information
Course Code:LUSDK_111LQF level:Level 6
Credit Points:2.00ECTS:0.00
Branch of Science:Communication Sciences; Communication TheoryTarget Audience:Medical Services
Study Course Supervisor
Course Supervisor:Ārija Baltiņa
Study Course Implementer
Structural Unit:Department of Welfare and Social Work
The Head of Structural Unit:Lolita Vilka
Contacts:Rīga, Anniņmuižas bulvāris 26a, socdkatrsu[pnkts]lv, +371 67061575
Study Course Planning
Full-Time - 1. Semester No.
Lectures (number)4Lecture Length (academic hours)2Total Contact Hours of Lectures8
Classes (number)12Class Length (academic hours)2Total Contact Hours of Classes24
Total Contact Hours32
Study course description
Preliminary Knowledge:
To provide an understanding of the social communication role and importance in the global social space as well as practical and theoretical analysis of the different social communication models in Latvia.
Topic Layout (Full-Time)
No.TopicType of ImplementationNumberVenue
1Introduction to communication theoriesLectures1.00auditorium
2Principles of social communication and goal-making.Lectures1.00auditorium
3Organizational principle of social communication.Lectures1.00auditorium
4Organizational principle of social communication.Classes2.00auditorium
5Methods and technologies used in a social communication.Lectures1.00auditorium
6Methods and technologies used in a social communication.Classes4.00auditorium
7Social communication skills with different audiences.Lectures1.00auditorium
8Social communication skills with different audiences.Classes4.00auditorium
9The ethical principles of social communication process.Lectures1.00auditorium
Unaided Work:
independent work, project development of a social campaign
Assessment Criteria:
Project drafting of a social campaign.
Final Examination (Full-Time):Test (Semester)
Final Examination (Part-Time):
Learning Outcomes
Knowledge:Students have knowledge of communication theories, social communication purposes, modeling, organizational and ethical principles. Have knowledge of methods and technologies to be used social communication.
Skills:Students are able to work in a team or group, to assess the results of their work, motivate different groups of society to build social campaigns and forums using a variety of technologies. Students have the ability to develop and criticize new ideas, to listen, watch and read with a creative attitude, and be able to creatively structure their work.
Competencies:Students will be able to manage a team or working group, analyze, systematize and integrate the information obtained, capable of creative and innovative change to push the idea to develop it, as well as to build and maintain a positive atmosphere in the group.
1Katlips Skots M., Sabiedriskās attiecības – Avots, 2002.
2Herbsts Dīters, Sabiedriskās attiecības - Rīga: Zvaigzne ABC, 2006.
3Filipss Deivids, Jangs Filips, Sabiedriskās attiecības tiešsaistē – Rīga: Lietišķās informācijas dienests, 2010.
4Olivera Sandra, Sabiedrisko attiecību stratēģija - Rīga: Lietišķās informācijas dienests, 2009.
5Inta Brikše, Komunikācija. Mēdiji – LU Akadēmiskais apgāds, 2016.
6Skaidrīte Lasmane, Komunikācijas ētika – LU Akadēmiskais apgāds 2012.
1Gregorija Anne Sabiedriskās attiecības praksē, Rīga: Lietišķās informācijas dienests 2007.
2Blythe Jim 100 Great PR Ideas: From leading companies around the world, England: Marshall Cavendish Book, 2009.
3Grīns Endijs, Radošas sabiedriskās attiecības, Rīga: Lietišķās informācijas dienests, 2008.