.
Brand Management: Theory and Practice
Study Course Description
Course Description Statuss:Approved
Course Description Version:6.00
Study Course Accepted:02.02.2024 12:25:30
| Study Course Information | |||||||||
| Course Code: | KSK_193 | LQF level: | Level 7 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Economics; Marketing | Target Audience: | Communication Science | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Ivans Jānis Mihailovs | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 6 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 12 | ||||
| Classes (count) | 4 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 8 | ||||
| Total Contact Hours | 20 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | |||||||||
| Objective: | |||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Lectures | 2.00 | auditorium | ||||||
| Classes | 0.00 | auditorium | |||||||
| 2 | Lectures | 2.00 | auditorium | ||||||
| Classes | 2.00 | auditorium | |||||||
| 3 | Lectures | 2.00 | auditorium | ||||||
| Classes | 2.00 | auditorium | |||||||
| Assessment | |||||||||
| Unaided Work: | |||||||||
| Assessment Criteria: | |||||||||
| Final Examination (Full-Time): | Exam (Written) | ||||||||
| Final Examination (Part-Time): | |||||||||
| Learning Outcomes | |||||||||
| Knowledge: | |||||||||
| Skills: | |||||||||
| Competencies: | |||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Lalaounis, S.T. (2021). Strategic brand management and development: creating and marketing successful brands. London; New York, NY: Routledge, Taylor & Francis Group, 344 p. | ||||||||
| 2 | Hammond, J. (2011). Branding Your Business. London Kogan Page. | ||||||||
| 3 | Heding, T., Knudtzen, Ch. F., Bjerre, M. (2008). Brand management: research, theory and practice. London; New York: Routledge, 288 p. | ||||||||
| 4 | Anholt, S. (2007). Competitive identity: the new brand management for nations, cities and regions. Basingstoke, New York: Palgrave Macmillan, 134 p. | ||||||||
| 5 | Kapferer, J.-N. (2008). The New strategic brand management: creating and sustaining brand equity long term. London; Philadelphia: Kogan Page, 560 p. | ||||||||
| 6 | Miller, D. (2017). Building a Storybrand. New York: HarperCollins Leadership, an imprint of HarperCollins, 228 p. | ||||||||
| Additional Reading | |||||||||
| 1 | Rahman, M., Rodríguez-Serrano, M.Á., Lambkin, M. (2018). Brand management efficiency and firm value: An integrated resource based and signalling theory perspective. Industrial marketing management, 2018-07, Vol.72, pp.112-126. | ||||||||
| 2 | Haywood, R. (2005). Corporate reputation, the brand and the bottom line: powerful proven communication strategies for maximizing value. London and Sterling: Kogan Page, 320 p. | ||||||||
| 3 | Aronczyk, M. (2013). Branding the nation: the global business of national identity. Oxford, New York: Oxford University Press, 226 p. | ||||||||
| 4 | Wheeler, A. (2013). Designing brand identity: an essential guide for the whole branding team. Hoboken, New Jersey: John Wiley & Sons, Inc., 326 p. | ||||||||
| 5 | Ries, A., Ries, L. (2009). The 22 immutable laws of branding: how to build a product or service into a world-class brand. HarperCollins e-books, 255 p. | ||||||||
| 6 | Lerbinger, O. (2019). Corporate Communication. Hoboken, NJ: Wiley Blackwell, 336 p. | ||||||||
| Other Information Sources | |||||||||
| 1 | Journal of Marketing | ||||||||
| 2 | Journal of Brand Management | ||||||||
| 3 | Journal of Product & Brand Management | ||||||||
| 4 | Journal of Brand Strategy | ||||||||
