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The Basics of Sports Club Management
Study Course Description
Course Description Statuss:Approved
Course Description Version:8.00
Study Course Accepted:03.01.2023 15:39:19
| Study Course Information | |||||||||
| Course Code: | SUUK_185 | LQF level: | Level 6 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Sports Science; Sport Pedagogy | Target Audience: | Sports Trainer | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Daina Lazdeniece | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Department of Sports and Nutrition | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Riga, 3 Cigorinu Street, suuk rsu[pnkts]lv, +371 67611559 | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 8 | Lecture Length (academic hours) | 4 | Total Contact Hours of Lectures | 32 | ||||
| Classes (count) | 0 | Class Length (academic hours) | 0 | Total Contact Hours of Classes | 0 | ||||
| Total Contact Hours | 32 | ||||||||
| Part-Time - Semester No.1 | |||||||||
| Lectures (count) | 4 | Lecture Length (academic hours) | 4 | Total Contact Hours of Lectures | 16 | ||||
| Classes (count) | 0 | Class Length (academic hours) | 0 | Total Contact Hours of Classes | 0 | ||||
| Total Contact Hours | 16 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Ethics, Behavioral and Communication Culture, Psychology, Record Keeping, Ergonomics of Working Environment, Labor Law. | ||||||||
| Objective: | To promote the acquisition of knowledge about the specific aspects of fitness club management, to develop knowledge in various aspects of club management and practice, the basics of fitness club management, taking into account actual law of Latvia. Get acquainted with the principles of fitness club management. Give students knowledge about the organization of a sports club management. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Introduction of the Fitness Industry. Types of business and registration forms in Latvia. | Lectures | 2.00 | auditorium | |||||
| 2 | Sports service management characteristics. Business idea and its implementation algorithms. Functioning of the company. | Lectures | 2.00 | auditorium | |||||
| 3 | Sports and fitness marketing. Marketing strategy. | Lectures | 2.00 | auditorium | |||||
| 4 | Competences of a sports club manager. Work organization, sports service management process. | Lectures | 2.00 | auditorium | |||||
| Topic Layout (Part-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Introduction of the Fitness Industry. Types of business and registration forms in Latvia. | Lectures | 1.00 | auditorium | |||||
| 2 | Sports service management characteristics. Business idea and its implementation algorithms. Functioning of the company. | Lectures | 1.00 | auditorium | |||||
| 3 | Sports and fitness marketing. Marketing strategy. | Lectures | 1.00 | auditorium | |||||
| 4 | Competences of a sports club manager. Work organization, sports service management process. | Lectures | 1.00 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | Independent works: 1) Description and description of the form of business (one optional). 2) Description of sports service, management process. (presentation). | ||||||||
| Assessment Criteria: | Final assessment exam. The assessment consists of a cumulative examination. Active participation in the classes 20%; development and presentation of independent work 40%; test 40%. | ||||||||
| Final Examination (Full-Time): | Exam | ||||||||
| Final Examination (Part-Time): | Exam | ||||||||
| Learning Outcomes | |||||||||
| Knowledge: | On successful completion of the study course, the student will be able to: • describe how to satisfy potential customers; • understand and explain the role of marketing in customer research and attraction; • identify the most important preconditions for good localization; • explain how to create a customer flow and organize work; • justify role of leadership in the team; • explain missions and visions, the role of strategy in club management; • characterize the importance of creating a brand. | ||||||||
| Skills: | On successful completion of the study course, the students will apply the business principles in their everyday life, organize the work of the sports club, advertise their professional service, and improve customer satisfaction. | ||||||||
| Competencies: | The acquired skills and competences will allow to navigate the commercial principles of sports club management. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Bole D. Kā panākt darbinieku uzplaukumu, Turība, 2022 | ||||||||
| 2 | Burkus D. Jauna vadība. Avots, 2020 | ||||||||
| 3 | Pauli G. Zilā ekonomika 3.0. Zvaigzne ABC, 2018 | ||||||||
| 4 | Leitis V. Vadītāja spējas. Avots, 2019 | ||||||||
| 5 | Praude V., Liniņa I. Pārdošanas vadība. Turība, 2018 | ||||||||
| Additional Reading | |||||||||
| 1 | Brennan R., Canning L., McDowell R. Business to business marketing, SAGE publications, 2020 | ||||||||
| 2 | Clarke C. Digital Marketing for Business, 2022 | ||||||||
| 3 | Schultz M., Doerr J.E., Frederiksen L., Professional Services Marketing. Willey, 2013 | ||||||||
| Other Information Sources | |||||||||
| 1 | RSU bibliotēkas zinātniskās datu bāzes | ||||||||
| 2 | Барнс и Ричардсон «Маркетинговое Дзюдо» | ||||||||
| 3 | Funky Business: Talent Makes Capital Dance. Kjell A. Nordström, Jonas Ridderstråle 2007. | ||||||||
| 4 | Latvijas Republikas Uzņēmumu reģistrs | ||||||||
| 5 | Centrālā statistikas pārvalde | ||||||||
