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English in Economics and Business

Study Course Description

Course Description Statuss:Approved
Course Description Version:7.00
Study Course Accepted:11.05.2020
Study Course Information
Course Code:VC_047LQF level:Level 6
Credit Points:6.00ECTS:9.00
Branch of Science:LinguisticsTarget Audience:Business Management
Study Course Supervisor
Course Supervisor:Tatjana Zakutajeva
Study Course Implementer
Structural Unit:Language Centre
The Head of Structural Unit:Dace Žibala
Contacts:Riga, 16 Dzirciema Street, valodasatrsu[pnkts]lv, +371 67061586
Study Course Planning
Full-Time - Semester No.1
Lectures (count)0Lecture Length (academic hours)0Total Contact Hours of Lectures0
Classes (count)30Class Length (academic hours)2Total Contact Hours of Classes60
Total Contact Hours60
Full-Time - Semester No.2
Lectures (count)0Lecture Length (academic hours)0Total Contact Hours of Lectures0
Classes (count)30Class Length (academic hours)2Total Contact Hours of Classes60
Total Contact Hours60
Part-Time - Semester No.1
Lectures (count)0Lecture Length (academic hours)0Total Contact Hours of Lectures0
Classes (count)9Class Length (academic hours)2Total Contact Hours of Classes18
Total Contact Hours18
Part-Time - Semester No.2
Lectures (count)0Lecture Length (academic hours)0Total Contact Hours of Lectures0
Classes (count)9Class Length (academic hours)2Total Contact Hours of Classes18
Total Contact Hours18
Study course description
Preliminary Knowledge:
Knowledge of English at the level of secondary school programme.
Objective:
Develop the English language communication skills for study and further work purposes in the chosen specialty and promote the acquisition and practical use of specialised professional terminology.
Topic Layout (Full-Time)
No.TopicType of ImplementationNumberVenue
1Introduction to the study course. Corporate communication.Classes2.00auditorium
2Organisation and change.Classes2.00auditorium
3Brand management.Classes2.00auditorium
4Advertising and promotion.Classes2.00auditorium
5Business culture.Classes2.00auditorium
6Module presentation.Classes2.00auditorium
7Leadership and motivation.Classes2.00auditorium
8Team and team building.Classes2.00auditorium
9Job satisfaction.Classes2.00auditorium
10Employment trends.Classes2.00auditorium
11Module presentation.Classes2.00auditorium
12Competition. Stable expressions.Classes1.00auditorium
13Business ethics.Classes2.00auditorium
14Corporate social responsibility.Classes2.00auditorium
15Enhancing corporate image. Website message. Creating corporate success stories.Classes1.00auditorium
16"Slow Food" movement in Latvia and abroad.Classes1.00auditorium
17Semester test.Classes1.00auditorium
18Marketing tools.Classes2.00auditorium
19Customer service and customer satisfation. Writing a report.Classes2.00auditorium
20Tools to analyse company and its business environment. SWOT, STEPL, Michael Porter's diamond.Classes2.00auditorium
21Company strategy.Classes2.00auditorium
22Risk and risk elimination.Classes2.00auditorium
23Scenario planning and sustainable development.Classes2.00auditorium
24Crisis communication. Role play of a press conference.Classes2.00auditorium
25Module presentation.Classes2.00auditorium
26Energy efficiency and alternative sources of energy.Classes2.00auditorium
27Finance management.Classes2.00auditorium
28Project management.Classes2.00auditorium
29Starting up a new business.Classes2.00auditorium
30Virtual company.Classes2.00auditorium
31Module presentation.Classes2.00auditorium
32Personal development. Stephen Covey's seven habits of highly effective people.Classes2.00auditorium
Topic Layout (Part-Time)
No.TopicType of ImplementationNumberVenue
1Introduction to the study course. Corporate communication.Classes1.00auditorium
3Brand management.Classes2.00auditorium
4Advertising and promotion.Classes2.00auditorium
5Business culture.Classes2.00auditorium
7Leadership and motivation.Classes2.00auditorium
13Business ethics.Classes2.00auditorium
16"Slow Food" movement in Latvia and abroad.Classes1.00auditorium
18Marketing tools.Classes2.00auditorium
19Customer service and customer satisfation. Writing a report.Classes2.00auditorium
24Crisis communication. Role play of a press conference.Classes2.00auditorium
Assessment
Unaided Work:
Students do individual and pair work: they prepare presentations, perform written tasks, design questionnaires, draw up questions for a press conference, write reports, work with monolingual dictionaries (definitions/explanations of the terms). Students are obliged to fill in the course evaluation questionnaire at the end of the course.
Assessment Criteria:
Active participation in classes; timely submitted written tasks of high quality; presentations made in accordance with the topics covered during the course; successfully written vocabulary tests. At the end of the course: the examination consisting of a written part and a presentation. The written part of the examination assesses the knowledge of terminology and its practical use, comprehension of a general text and specific information and the use of the written language. In presentation, students demonstrate their speaking skills and general understanding: prepared monologue (summarising information, expressing opinion), and dialogue (asking/answering questions). Total grade consists of: Compulsory tests – Brand presentation, analysing a commercial, research on leadership data presentation, Harvard Business Review article summary, Report on customer satisfaction, Crisis communication presentation, Business Ethics/Corporate social responsibility presentation, Final Project presentation – 50%; Other tests (classroom activities: role plays, business case analyses, academic writing) – 20%; Examination – 30%.
Final Examination (Full-Time):Exam
Final Examination (Part-Time):Exam
Learning Outcomes
Knowledge:On successful completion of the study course, students will: • know the most common term used in economics and business for use in various academic and professional situations; • apply the acquired vocabulary for professional needs, communicate with clients and business partners; • distinguish between business language styles, find the written and oral information they need.
Skills:On successful completion of the study course, students will be able to: • get the necessary written and spoken information and express their point of view, applying the terms acquired during the course; • define and apply business terminology; • write annotations, reports, formal letters, CVs and covering letters; • make and deliver presentations in English; • present their ideas in meetings, express suggestions, agreement or disagreement.
Competencies:Upon successful completion of the course, the students will be able to apply the acquired terminology in different communicative situations and in writing.
Bibliography
No.Reference
Required Reading
1Market Leader, Intermediate, Upper-intermediate, Advanced, D.Cotton, Longman, 2011.
2Intelligent Business, Intermediate, Upper-intermediate Level, T. Trappe, Longman, 2009.
3BEC Vantage Masterclass, N.O’Drisco, Oxford University Press, 2008.
4Business English Handbook, Advanced, Paul Emmerson, Macmillan, 2007.
5English for Business Studies, Ian MacKenzie, Cambridge University Press, 2006.
6Business Vocabulary in Use, Intermediate, Advanced, Bill Mascull, Cambridge University Press, 2004.
7New Business Matters, Mark Powell, Thomson, 2004.
Additional Reading
1Longman Business English Dictionary, Pearson Longman, 2007.
2BEC Vantage, Books 1, 2, 3, 4, Cambridge University Press, 2009.
3BEC Higher, Books 1, 2, 3, 4, Cambridge University Press, 2009.
4Powerhouse, Upper Intermediate, Davids Evans, Pearson, 2000.
5Business Grammar Builder, Paul Emmerson, Macmillan, 2004.
6Oxford Business English Grammar and Practice, Michael Duckworth, Oxford University Press, 2002.
Other Information Sources
1www.harvardbusinessreview.com
2www.forbes.com
3www.ft.com
4www.economist.com
5www.accel-team.com
6www.thetimes.co.uk