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Short about study course

Department: Department of Public Health and Epidemiology
Credit points / ECTS:2 / 3
Course supervisor: Anda Rožukalne
Study type:Pilna laika
Course level:Master's
Target audience:Public Health
Language:English, Latvian
Branch of science:Communication Sciences; Communication Theory

Objective

To develop the understanding of the future Masters of Public Health about public communication in the local and global information space, introducing the main communication theories and theoretical aspects of public relations. To create a basic knowledge base for students about health communication models, the theoretical basis of health communication, without which successful practice in those areas of communication that affect public relations and the communication process about health with different types of audiences is inconceivable.

Prerequisites

Society structure, basics of sociology, research methods in social sciences, public health management, implementers of public health communication: their functions, roles.

Learning outcomes

Knowledge

Students will be able to describe the regularities of communication processes and their connection with the practice of public communication; describe media effects and their impact on communication processes; to describe the basic principles of media audience formation and behaviour, explain the essence of integrated communication, the basics of state communication; to list the basic principles of public relations ethics and to explain in more detail their peculiarities in the communication of public health problems.
Students will know the regularities of the media system; will be able to substantiate the role of the leader of public opinion, image formation and opinion in communication processes, analysing them in the context of the findings offered by health communication theories.

Skills

Analyze the internal and external environment of the organization's communication; to evaluate health communication messages, public opinion formation processes and their impact on the public image of the organization; to plan media campaigns in accordance with the strategic goals of communication and the principles of integrated communication; identify the target audiences of the organization and develop a communication strategy appropriate to them.

Competence

Participate in the process of creating an organization's communication; envisage and manage communication projects. Analyze audit and communication effect research data. To conceive, plan and implement the applied research necessary for the formation of communication about the target audiences, health communication messages and their effects.

Study course planning

Planning period:Year 2015, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Health3Master’sLimited choiceAnda Rožukalne
Planning period:Year 2016, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Health3Master’sLimited choiceAnda Rožukalne
Planning period:Year 2017, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Health3Master’sLimited choiceAnda Rožukalne
Planning period:Year 2018, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Health3Master’sLimited choiceAnda Rožukalne
Planning period:Year 2019, Spring semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Health3Master’sLimited choice
Planning period:Year 2019, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Health3Master’sLimited choice
Planning period:Year 2020, Spring semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Health3Master’sLimited choice
Planning period:Year 2020, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Health3Master’sLimited choice
Planning period:Year 2021, Spring semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Health3Master’sLimited choice