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Critical Exploration of Media Related Risks and Opportunities for Deliberative Communication: Development Scenarios of the European Media Landscape (MEDIADELCOM)

Project/agreement No.
Project funding
2 999 533.75 EUR, RSU budget 152 593.75 EUR
Project manager
Project realization
01.03.2021. - 28.02.2024.


The overall objective of MEDIADELCOM is to develop a diagnostic tool for policy makers, educators, media critical bodies and institutions, as well as for media experts and journalists, which enables the provision of holistic assessment of risks and opportunities concerning deliberative communication and consequently social cohesion in Europe.


MEDIADELCOM endeavours to contribute to the enhancement of European integration, social cohesion and consequently – Europeanization.

The popularity of ultra-right and populist political forces in European societies demonstrate that the unity of European nations and their common goals are not self-evident. Informed decision making in contemporary democratic societies is being challenged.

MEDIADELCOM consortium argues that European political and cultural spaces evolve best if specific policies enhance the conditions for deliberative communication. The Consortium will work out a methodology enabling the assessment and forecast of the risks and opportunities for deliberative communication emerging in the process of media transformation in 2000-2020.

There is no holistic approach to media related Risks and Opportunities (ROs); media studies and data are dispersed, restricting the evaluation of ROs for deliberative communication in European countries; there are no evidence-based holistic scenarios for prognosing media development in European societies.

By assembling and synthesizing existing dispersed research, and modelling multiple scenarios will create an instrument for media risk prediction and management.

Project activities

The research strategy will be upgraded through the following activities:

  • develop a model for holistic analysis of the Risks and Opportunities (Ros) emerging within the process of media transformation in Europe;
  • assess the sufficiency of existing research and data necessary for making knowledge based forecasts about European media landscape development trends; 
  • generate a novel method, based on motivational modelling and agent-based simulation for outlining scenarios to predict media related ROs

Project partners

  • University of Tartu (Estonia), (coordinator),
  • University of St. Cyril and Methodius in Trnava (Slovakia), 
  • Masaryk University (Czechia), 
  • University of Warsaw (Poland), 
  • Faculty of Political Science of Zagreb University (Croatia),
  • Sofia University St. Kliment Ohridski (Bulgaria), 
  • Rīga Stradiņš University (Latvia), 
  • Erich Brost Institute for International Journalism (Germany), 
  • University of Milan (Italy), 
  • The Hellenic Foundation for European and Foreign Policy (Greece), 
  • The Center for Independent Journalism (Romania), 
  • Non-profit organization Mertek Media Monitor ltd (Hungary), 
  • School of Education and Communication at Jönköping University (Sweden), 
  • Jönköping International Business School (Sweden), 
  • Mid Sweden University (Sweden),
  • Austrian Academy of Sciences (Austria), 
  • Media Diversity Institute Global (Belgium)