Communication Theories, Principles and Ethics (KSK_219)
Provide an in-depth overview of the most important communication models and theories, ethical aspects, as well as the different possibilities offered by theories in interpreting and analysing health communication issues in order to develop the ability of students to think more abstractly, broadly and independently, to analyse and express their views about communication processes and their role in the context of health.
• Knowledge of the nature and problems of communication, its elements, basic principles and laws, the variety of theories and classification.
• Understanding of the interaction between a sign, message and medium in communication.
• Understanding of the linguistic and psycho-cognitive fundamentals of communication theory and sociological approaches of communication theories.
• In-depth knowledge and understanding of communication ethics.
Ability to analyse the interaction between a sign, message and medium in communication.
Critically analyse practical communication situations, identify and define problem situations and their causes, provide recommendations for handling communication problems on the basis of communication theories, complying with the communication ethics.