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About Study Course

Credit points / ECTS:2 / 3
Course supervisor:Ruta Siliņa
Study type:Full time
Course level:Master's
Target audience:Communication Science
Language:Latvian
Branch of science:Communication Sciences

Objective

To familiarise students with the theoretical basis affecting crisis management and crisis communication, identification and evaluation of potential crisis situations, preparation for them, action and communication in a crisis situation, public opinion and cooperation with mass media.

Prerequisites

General knowledge on the communication process and management principles.

Learning outcomes

Knowledge

On risk and crisis management and risk and crisis communication, risk and crisis communication messages, cooperation with media in case of an issue and crisis situation.

Skills

To recognise and evaluate risks and crises, to prepare crisis management and crisis communication plans, to develop a crisis communication message and to select the most appropriate strategy for crisis communication.

Competence

To advise customers and leaders on risk and crisis management and risk and crisis communication and to be able to practically ensure risk and crisis communication.

Study course planning

Planning period:Year 2022, Spring semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Strategic and Public Relations Management, SSAM2Master’sRequired
Health Communication, VKM2Master’sRequiredGuna Zvirbule